VR Motion

Increased distribution, less skilled drivers

The COVID-19 stay-at-home mandates sparked a ship-to-home economic boom, significantly increasing distribution needs for companies like Amazon and consumer goods fleets. With new driver shortages, lengthy onboarding processes, and overbooked veterans, driving was recognized as the eighth most hazardous job in the U.S.

Training: the luxury companies can’t afford

Commercial driving schools recognized VR Motion for its innovative simulators. However, focused on a small, low-margin driver’s education market, VR Motion needed to reposition itself to reach a commercial fleet audience directly.

Performance, not education

Fleet managers may hate training programs, but they love performance metrics that boost safety and bottom-line revenue. Repositioning VR Motion from a driver’s education expense to a fleet performance accelerator proved essential for organizations scaling operations safely with skilled talent.

Instant demand

As a startup with no prior existence, Opsivity’s solution and marketing resonated so well with the industry that within three weeks of launch, it was contacted by a Fortune 100 organization for a Sales evaluation alongside Microsoft.

Ready-to-buy customers, with 90% fewer sales calls

After transforming VR Motion’s narrative and website, a locked demo lead magnet drove the company’s first 90%-ecommerce-powered sale. A new subscription model fit the needs of commercial fleet managers and added recurring revenue, giving VR Motion sustainable capital to fuel growth and development.