Sell value. Change the world.
Altify
New Category Initiative
- Demand Creation
- Benchmark Study - Lead Magnet
- Story Design
- Case Story Website Design
- Website Design
Opportunity
The rise of customer centric business and CROs
Two major trends were transforming the Sales landscape: customer centric thinking and the ascent of revenue officers. Altify wanted to be at the forefront of Sales transformation.
Obstacle
A Sales tool without a toolbox
Altify had a proven Sales methodology with an enterprise-level open software platform to enable salesforces. However, both analysts and Altify struggled at putting the two together. Altify’s growth was limited to being a “Salesforce add on.”
Solution
Enter Customer Revenue Optimization. CRO for the CRO
As a Saleforce add on, Altify took CRM to a whole new level, enabling something that previously did not exist, a way to connect an extend a Revenue Team around customer accounts. Using one platform Chief Revenue Officers could run entire sales organizations.
Results
New market creation. New industry terminology. Acquisition
Successfully launched a $3.2B market category and introduced new languaging “Extended Revenue Team” Recognized for category leadership by Gartner & Forrester Increased valuation; acquisition by Upland Software
