A Voice for Elephants in a Changing World
Save the Elephants
Case for Support
- Category Strategy
- Positioning
- Product Alignment
- Funding
- Case for Support
Opportunity
A new mission for Save The Elephants
Save The Elephants (STE) had evolved. With the ivory crisis in decline, a new challenge loomed—Africa’s coexistence crisis between humans and elephants. STE had a toolkit, hundreds of partners, and innovative research, technologies, and solutions to mitigate the conflict. However, a new vision was needed to give the organization focus and greater donations.
Obstacle
Defining Save The Elephants
STE founder Iain Douglas-Hamilton pioneered elephant behavior science. However, after nearly six decades of research, advocacy, conservation, and policy influence, it was a formidable challenge to categorize the organization and convey it to donors.
Solution
Accelerating coexistence solutions
STE was uniquely positioned to advance coexistence solutions using science. With a network of 160+ organizations supported by STE researchers, technology, and funds, STE demonstrated its capability to scale local coexistence solutions continent-wide.
Results
A new voice for elephants
STE’s narrative would champion the world’s first conversation for biodiversity inclusiveness in Africa’s rapid development.
Wildlife Conservation Expo 2024.
Frank Pope presents Save the Elephant’s case for support.
