The Future of Energy

Energy Intelligence Initiative

Category Strategy
Positioning
Category POV
Story Design
Website
Trade Show Presence
Sales Sheets
Category Disruption

Energy management is complex, and most companies barely have time to keep track of their bills, let alone take steps toward sustainability. Pear.ai was created to change that—permanently. At the heart of Pear.ai is Sam, the world’s first AI-powered virtual energy management expert. Sam doesn’t just help manage your energy bills—it redefines the entire process. By simply conversing with Sam, energy managers can detect billing errors, spot usage anomalies, and receive proactive, actionable recommendations for cutting costs and driving sustainability.

It’s as easy as scanning your paper bill—truly remarkable technology. To bring Pear.ai’s groundbreaking vision to life and disrupt the energy management space, we centered the story on Sam, the AI bot saving mankind by doing what no human could—mastering energy management. We wove this story into the Pear.ai go-to-market kit, creating a cohesive narrative across the website, trade show booth graphics, and sales pitch slides. Every element was designed to shine with Sam’s story, leading to Pear.ai’s first enterprise-level customer and a wave of warm leads. Sam didn’t just shift the conversation about the future of energy—it reshaped the future of the company itself