Realizing the Full Value of Every Property

Real Estate Investment in Seattle’s Northwest Territories

Traditionally, MLC Laird used research to identify good properties and then acquire the land on their own. Now, for several substantial new opportunities, investors were needed. MLC Laird required a case for investment for funding.

For entitlements, there’s no difference

Few people understand entitlements, let alone how to choose a company that does them. MLC Laird had a difficult time explaining its business and differentiating itself from competitors. Competition was believed to be too similar.

The difference is market-fit analysis

Anyone can draw lines on a map and secure approval for entitled land—but will the development succeed? MLC Laird set itself apart by adopting a market-fit approach to investments. Through unmatched research and direct collaboration with communities and local governments, MLC Laird created highly valuable properties that serve the best interests of both developers and the community, establishing its unique ‘Market-Ready Entitlements’ category positioning.

MLC Laird established a category-of-one positioning with Market-Ready Entitlements, addressing a critical industry gap. Their unique approach to market research emerged as a clear differentiator, ensuring every project realizes the full value of the land for homebuilding customers and the communities they serve. Today, MLC Laird is a mission-focused business, delivering developments that maximize both profitability and community benefit.

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