Opsivity deck cover

Know how. Right now.

Details
Harvest

Real-time Field Service Knowledge Platform

Category Strategy
Go-to-market
Product messaging
Story Design
PR Deck & Analyst Presentation
Website
Sales Deck
Demand Creation
Cold Outreach LN & Email Campaign
Advertisements
Opportunity
Live support, even with dead reception

Harvest Technology, a leader in industrial live video compression, strategically acquired Opsivity, a SaaS-based field service app with an AI-powered knowledge system. By compressing video data by up to 80%, Harvest made real-time expert support possible, removing bandwidth barriers and making seamless field service solutions a viable reality—even in the most remote environments.

Problem
Redefining the possible in Field Service Support

Field service support apps are often fragmented, offering siloed tools like ticketing systems, knowledge bases, or video chat. No provider delivered a unified, system-wide solution to integrate these capabilities seamlessly. The challenge wasn’t just technical—it required overcoming limiting perceptions and defining a new category.

Solution
Know how. Right now

Opsivity was strategically positioned to solve the latency problem in Field Service Support by delivering real-time access to knowledge experts and AI-powered resources. This created new opportunities for field service businesses, enabling immediate resolution of operational problems using less experienced technicians. By redefining the category as a real-time Field Service Knowledge platform, Opsivity promised instant connections with subject matter experts and critical information, exactly when and where they were needed. The solution was brought to market through analyst presentations, a new website, sales decks, and targeted campaigns across print, social media, and email.

 

Results
Setting a new standard for Field Service Support

Opsivity’s launch introduced innovative thinking to a traditionally limited industry, redefining expectations for Field Service Support. By positioning Opsivity as a Real-Time Field Service Knowledge Platform, the campaign successfully resonated with its audience. Cold outreach emails developed by Hypnotic achieved a 1% response rate—50x the industry average—demonstrating strong market interest and validating the demand for real-time solutions.