Close With Your Story
Conversion Narratives
Awareness doesn't close deals
Technology is changing faster—faster. Innovations that should be closing deals are getting stuck in indecision.
Today, 86% of B2B opportunities don’t convert—not because solutions are bad, but because their stories are too complex. Complexity creates indecision, and indecision kills deals.
Awareness campaigns get you in the room, but without a category story they don’t close. The cost is crushing: Revenue stalls. Word-of-mouth dies. You’re left chasing every deal.
Conversion takes a story system to own your own category and close.
Conversion Narratives is that system.
Lead your innovation. Overcome indecision. And, close with your story.
Stories that create opportunities
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Go-to-market
Introduce your category innovation to the market
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Repositioning
Pivot your business to reach a new audience or opportunity
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Funding
Raise capital or increase funding, donations, and valuations
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Funnels
Attract your audience and create demand
Case
Studies
A Voice for Elephants in a Changing World
Save the Elephants
Case for Support
Serving our Ocean Stewards
OneReef
Community-led management of coral reefs and island ecosystems
Sell value. Change the world.
Altify
New Category Initiative
Not just another vendor
Altify
Sales Account Planning Initiative
Know how. Right now.
Harvest
Real-time Field Service Knowledge Platform
Christopher LaFranchi
Founder & CEO
OneReef.org
Paulo quickly grasped the essence of OneReef, our model, and our dedication to serving ocean communities. Then he translated that understanding into the vision document we need going forward–with vibrance, clarity, and emotional connection.
Nigel Cullington
VP of Marketing | Sales Effectiveness
Upland Altify
I’ve had the privilege to work with Paulo over the last few years including a huge project to develop, build, and launch the new category of Customer Revenue Optimization (CRO).
Paulo is far greater than a designer, a content architect, and a category maker, he is simply an invaluable part of our extended revenue team and how we drive value for our customers and our company!
In 2019, the world faced the onset of COVID, leading to a wave of shutdowns that left countless businesses struggling. For professional communications coach Bronwyn, it meant rethinking her entire business as speaking engagements came to a halt. Together, Bronwyn and I defined a new communications category: authentic communication. Instead of focusing on polishing performances, […]
Bob Wheeler, CPA and author of The Money Nerve, had a scheduled appearance on the Doctor Phil show. It was an optimal opportunity to drive show traffic to the Money Nerve website. The only problem was the audience needed a reason to go there. Bob had a money nerve quiz, the beginnings of an online […]
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